Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies
Municipal Corporation of Delhi, MCD, South Delhi Municipal Corporation, SDMC, North Delhi Municipal Corporation
The tender includes cluster and individual structures of both formats
Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore
HC directs concerned govt bodies to enforce Delhi Prevention of Defacement of Property (DPDP) Act, 2007
Both the tenders will be allotted for 3 years with extendable option of up to two years
Bids will be invited for putting up digital screens on unipoles
The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media
The apex body will announce the decision on Public View clause in the coming court hearings
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
Turkish Airlines has chosen an iconic standalone location in Delhi to establish its brand presence, making a bold statement with...
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility...
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing...
