Asian Paints recently launched its new corporate campaign called #HomesNotShowrooms with a new TVC that urges people to create and live in their dream home with comfort. To further strengthen this campaign, the brand is planning to initiate on-ground activities.

Amit Syngle, COO, Asian Paints Limited, says: “Har Ghar Kucch Kehta Hai is a summation of our positioning and an expression which is timeless and is as relevant today as it was before. With #HomesNotShowrooms we are instilling empathy and meaning into decor in order to inspire people to lead richer lives at home. Being a forerunner in décor space, Asian Paints also owns the emotion of home more powerfully than any other brand in India.”

The brand has been involved in various CSR initiatives like painting different outdoor locations -- from Metro stations in Delhi to slum areas in Mumbai.