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Asian Paints planning onground activities

With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations

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Asian Paints recently launched its new corporate campaign called #HomesNotShowrooms with a new TVC that urges people to create and live in their dream home with comfort. To further strengthen this campaign, the brand is planning to initiate on-ground activities.

Amit Syngle, COO, Asian Paints Limited, says: “Har Ghar Kucch Kehta Hai is a summation of our positioning and an expression which is timeless and is as relevant today as it was before. With #HomesNotShowrooms we are instilling empathy and meaning into decor in order to inspire people to lead richer lives at home. Being a forerunner in décor space, Asian Paints also owns the emotion of home more powerfully than any other brand in India.”

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The brand has been involved in various CSR initiatives like painting different outdoor locations — from Metro stations in Delhi to slum areas in Mumbai.

 

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