M4G Bureau
SDMC smart toilet complex tender timeline extended
By M4G Bureau - January 16, 2018
The Corporation is on the verge of finalising the documentation related to the tendering process, to ensure there are no further delays in the project
Vodafone paints the town red during Uttarayan
By M4G Bureau - January 16, 2018
Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills
Knorr soups up the Italian flavour
By M4G Bureau - January 15, 2018
The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move
BMC to restrict digital billboards to island city
By M4G Bureau - January 15, 2018
Also, BMC plans to make it compulsory for all outdoor firms to put up a detailed board stating the permit number and all required details along with the hoarding
North Delhi MC appoints M. A. Rehman to lead advertisement div
By M4G Bureau - January 15, 2018
Rehman is an Additional Deputy Commissioner/JT.A&C. Prior to him, Ruchika Kaityal, IAS was handling the advertisement division of North Delhi MCD
Delhi civic bodies take strong action to check city defacement
By M4G Bureau - January 15, 2018
The minimum fee cost has been revised to 5,000 or the exact amount of clean up, whichever is found to be higher. The objective of the move is to effectively implement the Delhi Prevention of Defacement Act
Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’
By M4G Bureau - January 14, 2018
Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations
Bangalore Metro enters fast lane, leg up for OOH
By M4G Bureau - January 12, 2018
The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space
FEPE opens contest for annual awards, introduces Rising Star Award
By M4G Bureau - January 12, 2018
The Rising Star Award be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry while directly employed in the OOH industry, working for a media owner, specialist or technology company
‘DOOH integral to media mix for movie promotions’
By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media
By M4G Bureau - January 11, 2018
Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi
Vodafone to hit the OOH streets soon with Cheeka and friends
By M4G Bureau - January 11, 2018
The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army
Vyoma Media augments bus info display units at 11 BMTC bus stations
By M4G Bureau - January 10, 2018
Vyoma Media has partnered Bengaluru Metropolitan Transport Corporation (BMTC) to set up a platform to display real time bus information on 35 intelligent screens at 11 major bus stations in the city of Bengaluru
RERA registered real estate brands gradually retracing OOH path
By M4G Bureau - January 10, 2018
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too
UK’s MediaCom pushes ahead with programmatic buying tool
By M4G Bureau - January 10, 2018
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour