M4G Bureau
Karnataka Talks OOH Conference to be held in Bengaluru on Feb 9
By M4G Bureau - December 27, 2017
The conference will bring senior Karnataka Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers on a common platform to address the key issues that confront Karnataka OOH industry
Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone
By M4G Bureau - December 27, 2017
The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad
AAI invites RFP for media rights at Khajuraho airport
By M4G Bureau - December 27, 2017
The tender includes all varieties of formats such as static, digital and on-ground activities for the duration of 10 years. The total area of display concession is 1,840 sq.ft. which will be given on the payment of monthly concession fee
SDMC extends submission date for Smart Toilet tender
By M4G Bureau - December 27, 2017
This is the second time that submission date has been extended; earlier it was due to administrative reasons wherein this time it has been extended as requested by the prospect bidders
Xiaomi dials into OOH again to reassert its brand presence
By M4G Bureau - December 26, 2017
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
DMRC turns a new leaf with Magenta Line
By M4G Bureau - December 26, 2017
The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities
ArtPop 2018 Billboard Competition in US turns the spotlight on local artists
By M4G Bureau - December 26, 2017
The winning artists, selected via a juried competition, will have their work displayed on Adams Outdoor Advertising billboards on major thoroughfares in the region from the week of January 8 through the end of December 2018
ad-roller showcases BeFantasticGaluru on Namma Metro escalators
By M4G Bureau - December 23, 2017
Organisers of the tech fest opted to promote the event on ad-roller escalator handrail media at the MG Road and Majestic stations, targeting the young professionals working with tech firms
Aurangabad corporators demand immediate steps to root out illegal media
By M4G Bureau - December 23, 2017
Corporators attending the civic body’s Standing Committee meeting reportedly called for retendering the civic body’s owned advertising space in order to encourage and promote authorised media and thereby open up ad tax revenue flows to the civic body
Marriott Hotels first to use Lightvert’s ECHO technology
By M4G Bureau - December 22, 2017
While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect
Lucknow media owners get temporary relief with stay on media removal
By M4G Bureau - December 22, 2017
The media owners are still tentative about their business prospects as the matter will be evaluated by the concerned authorities and a final decision on media removal will come through in the coming days
Boost gets young talent to ‘Play A Bigger Game’ with badminton pros
By M4G Bureau - December 21, 2017
Boost will bring to life the platform of ‘Play A Bigger Game’ with a live activation called Play The Pros @ PBL’18 wherein select kids will get a chance to Play A Bigger Game by rubbing shoulders against PV Sindhu & Carolina Marin
Promoflex Display System building Jaipur Metro advertising formats
By M4G Bureau - December 21, 2017
Promoflex is building profile-based formats such as wall mounters of 12ft x 5 ft and 10ft x 5ft sizes and pedestals of 10ft x 6ft size. Both formats are back-lit and flex based
MSRDC invites bid for hoarding structure in Mumbai
By M4G Bureau - December 21, 2017
This contract will be awarded for 5 years of duration and is being offered on as-is-where-is basis and as-is-where-as condition. The complete bidding process will be online (e-tendering) in two envelope system
Digital, smart solutions central to JCDecaux’s Nice street furniture project
By M4G Bureau - December 21, 2017
JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items