Campaigns
Knorr soups up the Italian flavour
The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move
HUL brand Knorr went outdoor to promote its Italian flavour noodles. The campaign, part of a 360 degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’. Taking the creative cue from TVC, the outdoor creative showcases the mother & daughter enjoying the Italian flavour.
The Knorr campaign in Mumbai was predominantly executed on BQS formats.
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“Partnerships are the key to unlocking pDOOH value” – Remi Roques, Broadsign
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OOH IndustryData-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH IndustryNippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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