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Home » Campaigns » Vodafone paints the town red during Uttarayan

Vodafone paints the town red during Uttarayan

By M4G Bureau - January 16, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

Vodafone celebrated Uttarayan or the Spring Equinox, one of the much celebrated festivals in Gujarat, by spreading the message of safety. Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills. Also, customers in & cities who took Vodafone connections during January 8-11 were Vodafone branded kites.

Urging residents to be safe and enjoy the festival responsibly, Vodafone also partnered with Radio Mirchi’s ‘Safety Week’ initiative, observed during January 8-13. Special Vodafone branded neck collars were handed out to pedestrians and two-wheeler riders at key traffic signals in Ahmedabad, Vadodara, Surat & Rajkot.

Commenting on these initiatives, Abhijit Kishore, Business Head – Gujarat, Vodafone India said, “The festival of Uttarayan is an integral part of Gujarat’s cultural heritage and kite flying is synonymous with Uttarayan. As the no. 1 telecom choice of Gujaratis, Vodafone keeps our valued customers in urban and rural Gujarat connected 24x7. This Uttarayan, Vodafone is taking the lead to delight our customers with free Vodafone Kites and Unlimited Manjha to keep the kite and its flyer connected. While enjoying these fun offerings, Vodafone also requests all residents of Gujarat to stay protected from ‘Manjha’ injuries by using the Vodafone neck collars being distributed this week, free of cost.”

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