FEPE opens contest for annual awards, introduces Rising Star Award

FEPE International is inviting nominations for its Annual Awards -- to be presented at its Annual Congress in Sorrento, Italy from June 6-8 -- and is adding a new category, the Rising Star Award. This will be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry. Nominated individuals should be directly employed in the OOH industry, working for a media owner, specialist or technology company.

As in previous years there will be awards for:

•    Lifetime Achievement: someone who has devoted his or her lifetime career to the OOH medium and who is widely respected and recognised by his or her peers;
•    Leadership: someone who has distinguished themselves by continually demonstrating leadership through a pioneering approach to OOH and is an inspiration to others;
•    Technical Innovation: A supplier or OOH company that has developed a new product or breakthrough technology that pushes the industry forward;
•    Creative: as in 2017 there will be two Awards: Classic (static traditional posters) and Digital that demonstrate a brilliant use of the OOH medium to produce a memorable and effective piece of work.

Last year's Creative Awards marked the first time the Award had been divided into Classic and Digital. The Classic winner was Twitter in the US for an in-house campaign showing how the major conversations of the day, in politics and elsewhere, are united by hashtags while the Digital Award went Universal Pictures' ‘The Secret Life of Pets’ featuring a captivating creative treatment from MediaCom and Ocean Outdoor.

FEPE International President Tom Goddard says: "As well as celebrating leaders in our industry and outstanding creative executions we should also look forward. The new Rising Star Award is an appropriate way to honour the young talent that is transforming our industry and leading Out of Home to an even brighter future."
Nominations can be made by any FEPE Member or recognised National OOH Association. Closing Date for all Nominations is March 15, 2018.