M4G Bureau
Bajaj’s Dominar 400 to hyper-ride OOH streets soon
By M4G Bureau - February 05, 2018
The brand, having launched TVCs centred on the ‘Hati Mat Palo’ campaign, is now planning a major OOH campaign to reinforce the concept of hyper-riding among the target audience
Karnataka Talks OOH conference in Bengaluru this Friday
By M4G Bureau - February 05, 2018
The conference will bring all major industry stakeholders – Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers, to address key matters concerning OOH business in Bengaluru and rest of Karnataka.
Audi India gives wing to #A5BratPack campaign
By M4G Bureau - February 05, 2018
A Jet Airways’ Boeing 737 airplane has been wrapped with creatives promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations
HDFC Life’s Captain Life makes presence at Comic-Con Bengaluru
By M4G Bureau - February 03, 2018
The brand partnered with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category
National specialist agency heads to address Karnataka Talks OOH
By M4G Bureau - February 02, 2018
The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services
Union Budget 2018-19 thrust on rail, aviation infra augurs well for OOH
By M4G Bureau - February 02, 2018
The Budget has proposed an allocation of record Rs 1.48 trillion for Indian Railways to raise its carrying capacity and improve the train travel experience, and proposed to expand airport capacity five times
Fortune boards DMRC Line 5, 6 to promote ‘fresh atta’
By M4G Bureau - February 02, 2018
The brand has opted for train wrap and in-train branding to promote its flour product. The creatives on the inside train panels focus upon the healthy ingredients of the offering
Amazon Prime Video takes thriller ‘Breathe’ to the streets
By M4G Bureau - February 01, 2018
Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive
Suresh Balakrishna to speak on Karnataka OOH growth drivers
By M4G Bureau - February 01, 2018
Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic Advertising India Private Limited, will speak on the theme of ‘‘What pulls brand advertisers to Karnataka OOH’'
Sridharamurthy N S, Sr. DCM, Bengaluru Div, SW Railway to address Karnataka Talks OOH
By M4G Bureau - February 01, 2018
Sridharamurthy N S will speak on the theme of ‘How OOH industry can tap into Railway media opportunities’ at the conference to be held at Royal Orchid hotel, HAL Airport Road, Bengaluru on Feb 9
Railways’ Package No. 16 technical bid opening on Feb 21
By M4G Bureau - February 01, 2018
The timeline for submission of bids to Package No. 16 (Mumbai OOH Area) is February 19, 2018. The technical bid opening is scheduled on February 21, 2018
BBMP permits temporary hoardings at a nominal fee
By M4G Bureau - February 01, 2018
Those seeking to install temporary hoardings can approach the concerned BBMP zonal office and apply for permission by paying a nominal fee. The corporation has given the charge of eight BBMP Zones to Joint Commissioners to control the mushrooming illegal flex banners in the city
Bullseye Media takes up ‘Powered By’ sponsorship of Karnataka Talks OOH
By M4G Bureau - January 31, 2018
Karnataka Talks OOH Conference 2018 will be addressed by Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers
Ashish Bajaj, Media Head, Ola to address Karnataka Talks OOH
By M4G Bureau - January 31, 2018
Ashish will speak on the theme of ‘How best can OOH drive brand campaigns in Karnataka – Opportunities & challenges’ at the Karnataka Talks OOH on February 9, 2018
Vodafone amplifies road safety concerns
By M4G Bureau - January 31, 2018
Over 60 Vodafone volunteers participated in the ‘Vodafone Safety Bike Rally” in association with Meerut Traffic Police, and conducted ‘Nukkad Natak’ for public awareness of road safety