M4G Bureau
Havas Media bags the integrated media duties of Muthoot Pappachan Group
By M4G Bureau - February 07, 2018
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore and Cochin office led by Saurabh Jain, Vice President - South, Havas Media India
Surendra Shenoy, PGM, BSNL to address Karnataka Talks OOH
By M4G Bureau - February 07, 2018
Surendra Shenoy is central to BSNL’s brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital formats
Airtel’s Naqhi Khan to share brand perspective on OOH at Karnataka Talks OOH conference
By M4G Bureau - February 07, 2018
Naqhi heads the brand and marketing communications for Bharti Airtel across Karnataka; he has worked in diverse streams that include sports marketing, ATL/BTL marketing, and now marketing communications
ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka
By M4G Bureau - February 07, 2018
ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially
Jabong’s ‘Big Brand Sale’ writ large on OOH canvas
By M4G Bureau - February 07, 2018
The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units
NEC Display Solutions acquires LED solutions provider S[quadrat]
By M4G Bureau - February 06, 2018
The acquisition further strengthens and positions NEC as one of the world’s leading visual solutions provider while supporting a more consultative market approach focusing on in-depth understanding of customer challenges and vertical industry opportunities
Hand painted billboards make rare appearance
By M4G Bureau - February 06, 2018
Mural painters like The Walldogs in the US are keeping alive the traditional art of hand-painted billboards; mural paintings are also giving city landscapes an aesthetic look
Punjab Govt assessing industry feedback on draft ad policy
By M4G Bureau - February 06, 2018
The final policy is expected to be out in a month’s time; which will be circulated among all the urban local bodies (ULBs) for implementation in their respective cities. The draft also has a clause for strict actions against the responsible officials if the policy isn’t implemented as per the bylaws
Samsung India flags off second leg of ‘Safe India’ campaign
By M4G Bureau - February 06, 2018
The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges
Bajaj’s Dominar 400 to hyper-ride OOH streets soon
By M4G Bureau - February 05, 2018
The brand, having launched TVCs centred on the ‘Hati Mat Palo’ campaign, is now planning a major OOH campaign to reinforce the concept of hyper-riding among the target audience
Karnataka Talks OOH conference in Bengaluru this Friday
By M4G Bureau - February 05, 2018
The conference will bring all major industry stakeholders – Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers, to address key matters concerning OOH business in Bengaluru and rest of Karnataka.
Audi India gives wing to #A5BratPack campaign
By M4G Bureau - February 05, 2018
A Jet Airways’ Boeing 737 airplane has been wrapped with creatives promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations
HDFC Life’s Captain Life makes presence at Comic-Con Bengaluru
By M4G Bureau - February 03, 2018
The brand partnered with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category
National specialist agency heads to address Karnataka Talks OOH
By M4G Bureau - February 02, 2018
The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services
Union Budget 2018-19 thrust on rail, aviation infra augurs well for OOH
By M4G Bureau - February 02, 2018
The Budget has proposed an allocation of record Rs 1.48 trillion for Indian Railways to raise its carrying capacity and improve the train travel experience, and proposed to expand airport capacity five times