M4G Bureau
SDMC invites bids for advertising on cycle shelters
By M4G Bureau - April 16, 2018
The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area
Cuttack MC plans to outsource outdoor media management
By M4G Bureau - April 16, 2018
The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015
Australia’s Adshel introduces new DOOH trading model
By M4G Bureau - April 16, 2018
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
Delhi Police reiterates commitment to women’s safety
By M4G Bureau - April 13, 2018
An innovation, executed on a bus shelter on one of the arterial roads of Delhi, showcases the different avatar of women -- a youth to working professional to civil servant
Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18
By M4G Bureau - April 12, 2018
Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year
Activation planned to promote Thums Up Charged No Sugar
By M4G Bureau - April 12, 2018
To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities
Pepe Jeans zips ahead with ‘Made to Create’ proposition
By M4G Bureau - April 12, 2018
The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions
British Council appoints Carat India to handle their media mandate
By M4G Bureau - April 11, 2018
The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections
JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station
By M4G Bureau - April 11, 2018
The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station
Tata Tele Business Services projects smart solutions
By M4G Bureau - April 11, 2018
The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection
Mother Dairy reinforces strong brand presence in Mumbai
By M4G Bureau - April 11, 2018
The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH
Chinese Wisdom Media prospecting investment opportunities in India
By M4G Bureau - April 10, 2018
Chinese Wisdom Media has 15 wholly-owned subsidiaries and two holding companies, covering 153 cities including Beijing, Shanghai, Chongqing, Changchun, Lanzhou, Huzhou, Changsha, Foshan, Fuzhou, and Hainan Province
Pioneer Publicity completes 2 more FOBs in Bengaluru
By M4G Bureau - April 10, 2018
The OOH firm has constructed and operationalized 6 FOBs in all in the city; the two new FOBs have come up on Domlur Airport Road and Raj Bhavan Road
NTBCL pre-bid meet for DND Flyway ad rights today
By M4G Bureau - April 10, 2018
The participating media owners will put forth their queries and concerns regarding the tender T&C during the meeting
Prakash Arts, Leadspace Advertising bag ad rights in Hyderabad Metro corridors
By M4G Bureau - April 09, 2018
The sole rights for Corridor 1 has been given to Leadspace Advertising and Corridors 2 & 3 to Prakash Arts for the duration of 2 years
