Posterscope launches OOHZONE media planning tool

By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

3rd OAA 2017 Jury Meet in Mumbai gets going

By M4G Bureau - June 23, 2017

The awards will be given away at the Outdoor Advertising Awards show that will be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 29, 2017

Khushi Advertising appoints Sanjay Nanavare as DGM - Business Development

By M4G Bureau - June 22, 2017

Sanjay Nanavare has 28 years of experience in media ad sales. He has worked with leading newspapers, magazines and television channels

2nd OAA 2017 Jury Meet begins in Mumbai

By M4G Bureau - June 22, 2017

The 3rd OAA 2017 Jury meet will be held in Mumbai tomorrow

O&M, McCann Worldgroup India bag Cannes Lions in OOH

By M4G Bureau - June 21, 2017

Ogilvy & Mather won a Gold Lion for the'Savlon Healthy Hands Chalk Sticks' campaign and McCann Worldgroup India won a Silver Lion its'World for All (Animal care and Adoptions)' campaign

Mamatha Morvankar, MD West, OMD India, to address OAC 2017

By M4G Bureau - June 20, 2017

Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same theme

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Madison World launches experiential marketing unit TurnT

By M4G Bureau - June 20, 2017

TurnT is headed by Sunny Vohra, who joined the agency 7 months ago from Group M and now has a young and dynamic team working across offices in Mumbai, Delhi and Bengaluru

Emirates renews global media contract with Havas Media

By M4G Bureau - June 20, 2017

Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.

Milestone Brandcom launches its creative arm Milestone Dentsu

By M4G Bureau - June 20, 2017

Along with handling the creative assignments for Brandcom clients, the agency will be undertaking the exclusive mandates specifically for Outdoor medium.

Ad revenues to grow at +12.6% CAGR: Magna forecast

By M4G Bureau - June 16, 2017

1st OAA 2017 Jury Meet underway in Gurugram

By M4G Bureau - June 16, 2017

The 2nd and 3rd OAA 2017 Jury meets will be held in Mumbai in the coming week.

DDB Mudra Group wins franchise management of Adani Wilmar's Gujarat Fortune Giants

By M4G Bureau - June 15, 2017

As per the mandate, DDB Mudra West will look after the brand identity & strategy and marketing solutions and DDB MudraMax will handle on-ground promotions including OOH.

GAIL (India) promotes Swachh Air Mission in Delhi

By M4G Bureau - June 14, 2017

The energy major promoted pollution control camps on World Environment Day

Kinetic India bags big OOH mandate from Star TV Group

By M4G Bureau - June 14, 2017

Kinetic India has been appointed as the OOH agency for Star Plus, the whole Star Sports bouquet, and the corporate business of Star Group.