Ocelot Partners to acquire Ocean Outdoor for £200mn

By M4G Bureau - March 02, 2018

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences

Jammu MC has imposed hoardings ban on various properties

By M4G Bureau - March 01, 2018

The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens

UK’s Bitposter expands automated platform reach

By M4G Bureau - March 01, 2018

Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace

Nippon Paint sends ‘Swachhta’ message in an artistic manner

By M4G Bureau - March 01, 2018

The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan

Dentsu Impact appoints Aditya Kilpady as National Planning Director

By M4G Bureau - February 28, 2018

Aditya comes in with over two decades of cross-cultural experience across verticals and geographies

Surat MC sets ambitious target of Rs 100 cr ad tax revenues

By M4G Bureau - February 28, 2018

Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body

UK’s Talon Outdoor forays into US market

By M4G Bureau - February 28, 2018

Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact

Freedom Oil slips into the OOH fast line with JarCar offer

By M4G Bureau - February 28, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

Selvel Publicity’s Kekoo Nicholson passes away

By M4G Bureau - February 27, 2018

Kekoo was designated the managing director of Selvel Publicity in 1982 and since then had invested in maintaining and building one of the pioneering companies of the Indian OOH industry

Grandesign brings on board Doug Hecht to reinforce $100mn growth plan

By M4G Bureau - February 27, 2018

Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.

Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai

By M4G Bureau - February 26, 2018

Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018

Gurugram civic body sees surge in ad tax revenues

By M4G Bureau - February 26, 2018

Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17

‘Successful brands allocated 13% of media budgets to OOH’

By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

Globally networked indoor, outdoor digital screens in the offing

By M4G Bureau - February 23, 2018

Romania’s The Pole Society, funded by Techstars and Ginco in the Middle East, is creating a globally interconnected network for indoor and outdoor digital screens

Interactive DOOH heightens consumer engagement

By M4G Bureau - February 23, 2018

Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states