Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?

By M4G Bureau - March 14, 2018

PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow

DMRC invites bids for media rights on Yellow Line

By M4G Bureau - March 14, 2018

The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018

Broadsign to power Westfield’s digital media screens at shopping centres

By M4G Bureau - March 14, 2018

Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens

Society Tea celebrates the Tea Society Called India

By M4G Bureau - March 14, 2018

The Tea Society Called India campaign features works of photography mavens Palani Mohan, a Hong Kong based award-winning photographer

Macro Media Digital, Hannu Marketing install Arrow’s Efi-VUTEk 5r UV inkjet digital printer

By M4G Bureau - March 13, 2018

The Vutek LED roll-to-roll 5r can handle a variety of flexible and rigid media, which makes it a perfect match for all close-view indoor and outdoor applications including building wraps, billboards, etc.

Now, Delhi ‘horror-struck’ by ‘Pari’

By M4G Bureau - March 13, 2018

eg. communications in association with Publicity Engineers executed the wrap of DMRC Line 2 rakes for the promotion of the Bollywood movie

Goibibo signs up as a Principal Sponsor for Mumbai Indians

By M4G Bureau - March 12, 2018

The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses

Facebook says ‘Discover more of what you like’

By M4G Bureau - March 12, 2018

Planned & executed by Kinetic India, the campaign urges people to discover what they like on the social network

Mumbai, Delhi airports top ASQ Asia-Pac rankings

By M4G Bureau - March 12, 2018

ACI World announces the ranking of world's top airports for customer experience in 2017; the number of new award winners reflects increased competition amongst airports

Zippo Lighters painted the OOH canvas with creativity

By M4G Bureau - March 10, 2018

The innovative humongous masterpiece was centred on an engaging video content series entitled Ben Eine x Zippo: An Unconventional Canvas

Exide energises OOH with #WhatDrivesYou offering

By M4G Bureau - March 09, 2018

Planned and executed by Kinetic India, the campaign was deployed on premium and high impactful sites across different cities

Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment Limited

By M4G Bureau - March 08, 2018

The account will be handled by Mumbai office

Starcom gets Rathi Gangappa on board as Chief Executive Officer in India

By M4G Bureau - March 08, 2018

Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across metro cities

‘DOOH will spur OOH growth in India’

By M4G Bureau - March 08, 2018

A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India

Sun Outdoors unveils backlit unipoles in Vadodara

By M4G Bureau - March 08, 2018

The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time