UK-based Talon Outdoor independent OOH agency has announced its expansion into the US market. From its New York office, Talon will now begin working directly with US companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact. The OOH agency has been working with major brands like Google, Disney, Sony Pictures and McDonald’s. 

A DigitalSignage Connection report says that Irina Zeltser has been appointed Managing Director and will run the agency’s U.S. arm. James Copley, a founding partner of Talon will be providing support and will oversee the operation while Ruth Schinn has been hired as Director.

Talon’s US operation is a joint venture with Holt Media Companies, Inc, who will be providing a high-end perspective on the U.S. landscape. Together with Ptarmigan Media, founding agency partner, Talon will also extend its work with heritage partners Grand Visual and Blis.