Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai
By M4G Bureau - February 26, 2018
Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018
Brendon Cook, CEO of oOh!media, one of Australia’s largest OOH media owning firms and a leader in the digital OOH space, will be addressing the Outdoor Advertising Convention (OAC) 2018 on the theme of ‘How dynamic media will drive OOH growth in a digital world’. OAC 2018 will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28.
Brendon founded oOh!media in 1989. With over 39 years’ experience in outdoor advertising, Brendon has been at the forefront of the OOH advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry’s move into digital. Under Brendon’s leadership, the business continues to deliver strong growth through organic growth, strategic acquisitions and the development and introduction of several new environments to capitalise on the growth in digital and people’s increasing habits away from home.
Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using OOH media. Brendon is the International Vice President of the Federation European Publicite Exterie ur (FEPE) a global OOH industry body, the first Australian to sit on the Board in the organisation’s 50-year history.