OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'
OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.â€
The platform was built to standardise and streamline the campaign buying and verification process
Paramount Pictures Australia bags 'Best Use of Multi-Format' award
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,†states OMA CEO...
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai...
DOOH revenue accounts for 52.3% of total net media revenue year-to-date
Closing Date for all Nominations is March 1, 2019
The campaign is executed by The Local Talk
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s...
Media4Growth’s Women’s Month series continues, highlighting the voices of inspiring women shaping the OOH industry. In this edition, Melanie Lindquist,...
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making...
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the...
Khushi’s new tagline, ‘HIGH VISIBILITY. CRAFTED’., encapsulates its deep understanding of locations, innovative approach and data-driven strategies that connect brands...
The next edition of South India Talks OOH will be held on 30th April 2025 at the Chennai Hilton Hotel,...
The naming rights have been acquired in a strategic partnership with MOMS and TIML
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...