O'Connor will be speaking on the theme of 'Science of Out of Home' covering subjects like audience measurement.
Honours leaders from Australia, Canada and Portugal and creative from UK and China
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer...
SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional...
Organic revenue increased by 10% to $416.8 million; the strong contribution from the Commute business, which was acquired on 28 September 2018, resulted in total revenue...
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager,...
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing...
oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand...
This campaign was executed by CashurDrive
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
Moving vans with were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to...
Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted...
Kotak has also secured branding rights for the BKC and CSMT (VT) metro stations to enhance visibility.
The new double-sided video walls at the baggage claim, each measuring 3.5m x 1.5m, further enhance the airport’s media environment.
Santosh Padhi (Paddy), Ayesha Ghosh, along with Shreekant Srinivasan (Head of Delhi) have put in their resignations at W+K India.
Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
