Campaigns
Pepe Jeans zips ahead with ‘Made to Create’ proposition
The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions
Pepe Jeans has showcases its London Spring/Summer 2018 collection through DMRC train exterior and inside train branding. The brand came up with the new clothing range complemented by the ‘Made to Create’ communication. With brand ambassador Siddharth Malhotra prominently presented in the creative, the brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre. eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions.
Line 2 covers an important stretch of Delhi NCR that sees major movement of working professionals, youth and tourists.
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Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
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OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
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Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
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OAC
Raghav Anand, Partner at EY to speak at OAC 2025