Audi India gives wing to #A5BratPack campaign

Automobile major Audi India gave wings to its #A5BratPack campaign through distinctive branding in association with Jet Airways. A Jet Airways’ Boeing 737 airplane has been wrapped with creatives promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations. The branding, which covers the body of the Jet Airways Boeing 737 aircraft, will be visible to those boarding the airplane irrespective of the boarding method.

“The #A5BratPack targets the young minded population that is instantly recognisable, the ones who have always taken on stardom and success on their terms. The product line up packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who is waiting to latch on to the excitement. The #A5Bratpack campaign had been a non-conformist concept since its conception and execution, and in line with our progressive marketing approach, we decided to go larger-than-life and use an aircraft as an OOH platform to promote our Audi A5 range,” said Rahil Ansari, Head, Audi India.

Audi India launched the #A5BratPack –the Audi A5 Sportback, the Audi A5 Cabriolet and the Audi S5 Sportback in 2017. The powerful and flowing silhouette makes the trio truly aesthetic with abundant space inside. Beneath their skin, notably impressive traits include a newly developed suspension, high-performance drives, innovative infotainment solutions, Audi Virtual Cockpit and Audi Smartphone Interface.