Campaigns
Amazon Prime Video takes thriller ‘Breathe’ to the streets
Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive
Amazon Prime Video, a subscription-based video-on-demand platform launched its suspense thriller show ‘Breathe’ with a massive OOH campaign in Mumbai and Bengaluru. Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive.
To depict a crime scene in the show, a bike in an accident cordoned off in a safety zone was created inside Malad Infinity in Mumbai and Forum Mall in Bangalore. The place also featured a stone with some blood stains, a bag, and a body shaped sticker on the floor. An LED screen as a backdrop played the trailer of the show.
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Top creative agencies compete for Ocean’s inaugural Grand Prix Award in Digital Out-of-Home Advertising
Four new starters join the National Team at roadside advertising specialist 75Media
Devangi Outdoor Advertising launches twin DOOH billboards at Chembur flyover
NIC Ice Cream brings 3D anamorphic campaign to Kolkata’s Durga Puja
HC’s new directive to BBMP raises questions
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Tirupati Edible oils spreads a healthy festival message with long-term digital billboard branding
The campaign is being deployed in two phases across more than 100 digital billboards
MOMS executes a high impact OOH Campaign for Polycab
The campaign targeted over 90 Tier-2 and Tier-3 cities
Tesco ditches its logo in bold new outdoor campaign
The campaign was created by BBH London
Titan Stellar’s moon-phase watch dazzles Mumbai with a celestial twist
Laqshya Media Group’s campaign highlights Titan Stellar’s cosmic timekeeping, showcasing its motorised moon phase dial that evolves with the passage...
Inorbit Malls announces “Bade Dilwali Diwali” campaign
The campaign seeks to emphasise not only the importance of family and friends, but also those who contribute to our...
Ocean Outdoor adds Carnaby screen to its premium London portfolio
Adidas is the Launch Partner
Zest Outdoor and Xtreme Media revolutionise sustainable Outdoor Advertising with Earth series LED displays
This collaboration is setting a new benchmark for performance, durability, and sustainability.
Devangi Outdoor Advertising installs two new gigantic digital billboards at Ghatkopar – Helium & Helios
Two 40x40 foot digital billboards are set to drive significant brand visibility at one of Mumbai's busiest transport hubs.
Lakme captivates Mumbai with anamorphic DOOH campaign for Rouge Bloom collection
This campaign was executed by Rapport India, the outdoor media arm of IPG Mediabrands India
“It’s all about how you marry the information available to you”
Sailesh Muthu, CEO of AdMAVIN, explains how their platform uses geo-spatial data to help advertisers compare OOH sites based on...
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Industry NewsNexus Hyderabad Mall and Khushi Advertising partner to unveil India’s first Twin Stacked Anamorphic Cuboids
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Creative Concepts
Tesco ditches its logo in bold new outdoor campaign
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Campaigns
Titan Stellar’s moon-phase watch dazzles Mumbai with a celestial twist
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Digital DisplayDevangi Outdoor Advertising launches twin DOOH billboards at Chembur flyover
