Campaigns
Amazon Prime Video takes thriller ‘Breathe’ to the streets
Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive
Amazon Prime Video, a subscription-based video-on-demand platform launched its suspense thriller show ‘Breathe’ with a massive OOH campaign in Mumbai and Bengaluru. Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive.
To depict a crime scene in the show, a bike in an accident cordoned off in a safety zone was created inside Malad Infinity in Mumbai and Forum Mall in Bangalore. The place also featured a stone with some blood stains, a bag, and a body shaped sticker on the floor. An LED screen as a backdrop played the trailer of the show.
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Campaigns
Apple TV+ turns Times Square corner into a Formula 1 racetrack
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Markets in FocusOOH emerges as a key driver of connected commerce strategies in the US – OAAA Report
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TendersUPMRC opens up Agra Metro for advertising rights across 9 stations
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Campaigns
GymNation takes ‘Nap Time’ to the streets with a sleeping billboard in Dubai