Thursday, April 15, 2021

Advertisement
Home » Campaigns » Amazon Prime Video takes thriller ‘Breathe’ to the streets
Amazon Prime Video takes thriller ‘Breathe’ to the streets

By M4G Bureau - February 01, 2018

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive

Amazon Prime Video, a subscription-based video-on-demand platform launched its suspense thriller show ‘Breathe’ with a massive OOH campaign in Mumbai and Bengaluru. Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive.

To depict a crime scene in the show, a bike in an accident cordoned off in a safety zone was created inside Malad Infinity in Mumbai and Forum Mall in Bangalore. The place also featured a stone with some blood stains, a bag, and a body shaped sticker on the floor. An LED screen as a backdrop played the trailer of the show.

 

 

 

Advertisement

Comments

Advertisement
Advertisement
Have You Say
Advertisement