Campaigns
Rapport unveils campaign for latest season of Made in Heaven
The campaign was executed in two phases with a teaser campaign preceding the main one.
Made in Heaven, a story about two wedding planners from Delhi, is one of the most popular Indian TV shows produced by Amazon Prime Video, and it is finally back with its second season after a period of four years, much to the delight of its fans.
To promote the same, Rapport executed a two-phase campaign in Mumbai. The first stage involved teaser billboards – wherein the entire asset was covered in flowers and copies that hinted at a wedding, to increase the curiosity of viewers. In the next stage, the billboards were replaced with posters for the show, officially announcing the release of the second season and providing fans of the with equal parts of excitement and relief as their patience had been rewarded.
Made in Heaven, created by veteran filmmakers Zoya Akhtar and Reema Kagti, officially released its second season on 10th August and can be viewed exclusively on Amazon Prime Video.
Vistar Media extends Academy platform to APAC region
Dino Burbidge to outline tips required to create effective campaigns at WOO Milan Forum
Pulsar NS400Z vrooms in Delhi with spectacular building wrap display
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Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Omnicom Media Group and WPP successfully bag Amazon’s multi billion dollar media account
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Mumbai’s New Mira Road bqs a tribute to city’s famous Dabbawalas
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Ad Media OOH secures exclusive advertising rights for Mumbai local trains and stations
The rights is for 10 key stations across Mumbai
OAP transforms into OAP Mediatech, redefining the future of media solutions
This change marks the company’s evolution from a leading Out-of-Home (OOH) advertising agency into a comprehensive media solutions provider.
75Media doubles its billboard portfolio
UK media owner acquires 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175
It’s premature to say we’re going to court: IOAA CEO on BMC’s draft outdoor ad policy
Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft...
Mumbai Metro One invites Expression of Interest for branding and station naming rights
The proposals are to be submitted by September 18
WhatsApp’s striking OOH campaign: A blend of design, message, and innovation
The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security...
Mumbai’s New Mira Road bqs a tribute to city’s famous Dabbawalas
This innovative project was commissioned by Unilever
Why billboards are bindaas in Melbourne
Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
Dove hits 4,000 locations with OOH campaign for its new hair mask
The brand has unveiled a massive OOH campaign
Cuticura boards Kochi Metro trains to showcase new offerings
The Brand Sigma executes the campaign
oOh!media unveils immerse walkway at Melbourne airport
The digital immersive wall commands the final touchpoint before Duty-Free, offering brands an unparalleled opportunity to engage global audiences with...
360-Degree solutions: transforming the digital display industry with integrated services
Venkatakrishnan, CEO and Co-Founder, The Future Wall, shares his insights on how providing 360 degree solutions is transforming the digital...
oOh!media launches rebranded reo as omnichannel digital offering for retailers
reo is expanding its offering to capitalise on Australia’s booming retail media category which PwC estimates will hit $2.6 billion...
The critical role of digital signage software in modern advertising
Rahul Shyokand and Dev Kartik Agarwal, co-founders of Wilyer share their inputs on the importance of digital signage software
Crafting customised digital solutions: An insight into A-Digital Screen India
Nirdesh Tyagi, Director, A-Digital Screen India (ADSi) shares his insights on customisation in the LED industry
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Digital Network
oOh!media launches rebranded reo as omnichannel digital offering for retailers
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Innovative UseSwiggy Instamart’s innovative campaign delivers free Modaks for Ganesh Utsav
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OOH Adtech
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PeopleVipin Sharma appointed as Additional Municipal Commissioner by BMC amid finalisation of OOH Policy