MP High Court directs municipal body to remove roadside hoardings

By Bhawana Anand - August 29, 2017

Media owners in the city have yet to be notified on the matter; fear major business losses

Address underlying issues to make railway packages attractive: Media owners

By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

OOH can be integral to smart city development: PHDCCI conference

By Bhawana Anand - August 26, 2017

OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised by the nodal business chamber PHDCCI in New Delhi

Green printing is an imperative for OOH business

By Bhawana Anand - August 24, 2017

Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing becomes an industry norm

‘Dearth of clarity on technology curtailing green initiatives’

By Bhawana Anand - August 24, 2017

IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA

Federal Bank goes outdoor asking ‘Why Settle For Less?’

By Bhawana Anand - August 24, 2017

The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign

Prega News targets expectant mothers via plane branding, airport advertising

By Bhawana Anand - August 24, 2017

The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable

Patna Mayor demands action on unauthorised media sites in city

By Bhawana Anand - August 23, 2017

A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance

Smart city projects, urban policies need to be aligned: experts

By Bhawana Anand - August 21, 2017

Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards

Kolhapur civic body swoops down on unauthorised media in the city

By Bhawana Anand - August 18, 2017

Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur

NTBCL to announce DND EoI outcome soon

By Bhawana Anand - August 18, 2017

The EoI proposals are being evaluated now and an announcement is expected by the month-end

‘Toilet - Ek Prem Katha’ beckons audience through washroom branding

By Bhawana Anand - August 17, 2017

The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres

BMW 5 Series slips into cruise mode on OOH landscape

By Bhawana Anand - August 12, 2017

The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.

Rail officials scrutinising issues raised by media owners in Pre-bid meeting

By Bhawana Anand - August 12, 2017

Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area

Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi

By Bhawana Anand - August 10, 2017

The meeting drew the participation of a wide cross-section of OOH media owners from across the country