Campaigns
BMW 5 Series slips into cruise mode on OOH landscape
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
BMW launched an impactful OOH campaign to showcase its all new 5 Series in key cities — New Delhi, Mumbai, Bengaluru, Pune, Chennai and Goa. The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
The 21-day campaign turned the spotlight on the car’s features. Greenline Glo used a mix of formats such as unipoles, billboards, subway panels, wall wraps, Metro panels and mall façade media. In addition, an LED screen at the Palladium Mall in Mumbai featured the campaign.
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OOH IndustryData-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH IndustryNippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOHMake Outdoor creative again: Tim Bleakley rallies the ad industry
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Planning & BuyingIt’s Spotlight takes over digital screens at CP.67 mall, Mohali
