Campaigns
BMW 5 Series slips into cruise mode on OOH landscape
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.


BMW launched an impactful OOH campaign to showcase its all new 5 Series in key cities — New Delhi, Mumbai, Bengaluru, Pune, Chennai and Goa. The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
The 21-day campaign turned the spotlight on the car’s features. Greenline Glo used a mix of formats such as unipoles, billboards, subway panels, wall wraps, Metro panels and mall façade media. In addition, an LED screen at the Palladium Mall in Mumbai featured the campaign.
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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Company NewsDoohClick partners with Quividi for measurement in DOOH and Retail Media
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Creative ConceptsMyntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation
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CampaignsArtwork created with quantum computing debuts on DOOH’s Bradford Media Wall