Campaigns
BMW 5 Series slips into cruise mode on OOH landscape
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
BMW launched an impactful OOH campaign to showcase its all new 5 Series in key cities — New Delhi, Mumbai, Bengaluru, Pune, Chennai and Goa. The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
The 21-day campaign turned the spotlight on the car’s features. Greenline Glo used a mix of formats such as unipoles, billboards, subway panels, wall wraps, Metro panels and mall façade media. In addition, an LED screen at the Palladium Mall in Mumbai featured the campaign.
-
OAC
Prarochan Group to showcase innovative OOH & Digital Advertising Solutions at OAC Expo 2025
-
OAC
Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank to join a powerful fireside chat at OAC 2025
-
Contracts & Investments
Cityflo Partners with Signpost India to transform transit Advertising on its buses
-
OAC
Apurva Parekh, Executive Vice Chairman of Pidilite Industries, to address OAC 2025 on the brand’s ‘jod’ with OOH