Campaigns
BMW 5 Series slips into cruise mode on OOH landscape
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
BMW launched an impactful OOH campaign to showcase its all new 5 Series in key cities — New Delhi, Mumbai, Bengaluru, Pune, Chennai and Goa. The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
The 21-day campaign turned the spotlight on the car’s features. Greenline Glo used a mix of formats such as unipoles, billboards, subway panels, wall wraps, Metro panels and mall façade media. In addition, an LED screen at the Palladium Mall in Mumbai featured the campaign.
AUGUST 2025
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OOH Adtech
‘The future isn’t just about bigger screens, it’s about intelligent screens’
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PeopleSnehita Chakravorty joins Yum! Brands – KFC India as Marketing Manager
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Campaigns
Mia by Tanishq makes every day ‘Precious’ with a calendar-themed billboard
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Contracts & InvestmentsHDFC Life celebrates 25 years with branding of Mahalaxmi Metro Station