BMW continues to sizzle OOH with its X series

BMW, a premium car brand which recently launched X series, continuous to make statement on outdoor medium with its series of campaigns.  Started in the month of September, the automobile brand reinstates a new outdoor campaign after the break of 15 days. The brand is utilizing the OOH as a key medium to create its product identity in the market to eventually transform it into sales. In association with Greenline Glo, A Lodestar UM group company, the campaign has been spread across Delhi NCR, Mumbai, Bangalore & Pune.

As their new high-brand car is out in the market, the new creative of the campaign communicates the lucrative offers available by the brand related to EMIs and call to actions for the customers. The campaign deployed across Unipoles, Billboards, Metro Panel, Mall Façade and LED Screens in all four cities to capture the attention of the travelers and target the prospect buyers.