Campaigns
BIBA hits the streets to showcase autumn winter collection
The brand has targeted women from all walks of life — from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company
Ethnic wear fashion brand BIBA has taken the OOH route to showcase its new autumn winter collection. The brand has targeted women from all walks of life — from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company.
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industry updates
Mantra Ads joins Gujarat Talks OOH as Associate Sponsor
US study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples
Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
TVS Motor appoints Dentsu for integrated media mandate
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
District uses Samay Raina’s signature shirt to announce his live show
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Paramount Pictures takes ‘Street Fighter’ from street signs to larger-than-life OOH stunts
From fight-inspired street signage to a billboard featuring a larger-than-life stunt, Paramount Pictures turns the streets into an extension of...
‘Sunfeast Mom’s Magic Shines’ lights up the festivity with ‘Ei Pujo, Shine Koro!
The brand transforms Harish Park into ‘Kolkata’s Shiniest Pujo Pandal’, celebrating the light, creativity and festive spirit of Kolkata’s Durga...
Bingo! Tedhe Medhe brings ‘Abol Tabol’ to life through an immersive Durga Puja experience
At Rajdanga Naba Uday Sangha in Kolkata, the brand blends Bengali literary nostalgia with playful installations, interactive games and digital...
Union Mutual Fund takes investor awareness campaign ‘Tukka Nahi, Tareeka Chahiye’ to Mumbai Metro
Campaign on Mumbai Metro Line 1 aims to take the message of informed and disciplined investing to lakhs of daily...
Cleartrip takes travel deals to the streets with ‘Chhutti Ka Thela’
The travel platform brings the familiar Indian street vendor format to Gurugram’s Cyber Hub, turning holiday packages into an interactive...
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
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Campaigns
Union Mutual Fund takes investor awareness campaign ‘Tukka Nahi, Tareeka Chahiye’ to Mumbai Metro
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TendersSIMCA Advertising Limited secures advertising rights at Shirdi Airport
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Contracts & InvestmentsSignpost India secures exclusive advertising rights on Chalo premium buses in Mumbai
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CampaignsNike uses hyper-local OOH messages to motivate runners at the Chicago Marathon