Campaigns
BMW 5 Series slips into cruise mode on OOH landscape
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
BMW launched an impactful OOH campaign to showcase its all new 5 Series in key cities — New Delhi, Mumbai, Bengaluru, Pune, Chennai and Goa. The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
The 21-day campaign turned the spotlight on the car’s features. Greenline Glo used a mix of formats such as unipoles, billboards, subway panels, wall wraps, Metro panels and mall façade media. In addition, an LED screen at the Palladium Mall in Mumbai featured the campaign.
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OACCEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAAPernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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Industry News‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels
