Greater Chennai Corporation mulling over bringing OOH back on streets

By Bhawana Anand - October 05, 2017

Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai

Rhino adorns billboards with handcrafted idols & figures during Puja

By Bhawana Anand - October 05, 2017

The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used

Bengaluru’s Cult turns OOH into playground

By Bhawana Anand - October 05, 2017

Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats

Xtreme Media introduces economical LED mesh

By Bhawana Anand - October 04, 2017

The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)

Century Group bags exclusive media rights at Imphal Airport

By Bhawana Anand - October 02, 2017

The media owning firm expands its portfolio of airport media, holding rights at four airports

Patna media owners willing to cooperate with Nagar Nigam

By Bhawana Anand - September 29, 2017

Advertising Welfare Association Bihar representing the local media owners has initiated a dialogue with the authority to find a solution beneficial for both parties involved

Hyundai taking its ‘Safe Move Phase 3’ to malls, schools

By Bhawana Anand - September 29, 2017

The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games

Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’

By Bhawana Anand - September 29, 2017

The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.

Patna Nagar Nigam uprooting outdoor media, plans fresh tenders

By Bhawana Anand - September 28, 2017

The authority is planning to conduct fresh tenders for outdoor formats with pre-decided sizes, locations and structures on public & private properties

Pantaloons installs record 48ft branded Dandiya sticks at Ahmedabad mall

By Bhawana Anand - September 27, 2017

Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30

Uni ads bags bus media rights in Hyderabad & Secunderabad

By Bhawana Anand - September 27, 2017

Uni ads will have 200 sq.ft media space including side and back panels on more than 2,500 buses

Job portal Indeed urges everyone ‘to get to work’

By Bhawana Anand - September 23, 2017

The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience

Jagran Engage to offer static, digital, ambient media at Lucknow metro stations

By Bhawana Anand - September 21, 2017

The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations

Jagran Engage bags exclusive media rights on Lucknow Metro network

By Bhawana Anand - September 19, 2017

As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.

Major rail media packages put on hold; industry concerns under the lens

By Bhawana Anand - September 18, 2017

The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)