Bhawana Anand
DTC initiates discussion with OOH industry on enhancing the corporation’s media attractiveness
By Bhawana Anand - November 24, 2017
Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented to the higher up officials of DTC
Sun Sign & Technologies introduces Starflex PVC free media
By Bhawana Anand - November 23, 2017
This material has been rolled out in the Indian market for testing to check its application and sustainability, with particular focus on the Raipur market where the state government has called for a ban on PVC flex
Orango Solutions wrests exclusive rights at Udaipur airport
By Bhawana Anand - November 23, 2017
The media owning firm having won the advertising rights at the airport for 10 years is planning to install top quality media formats that readily connect with the air travelers, many of whom are tourists and guests at high-profile weddings
‘DTC bus is the oldest advertising format in Delhi NCR’
By Bhawana Anand - November 22, 2017
Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR
‘As demand for green printing picks up, costs are bound to come down’
By Bhawana Anand - November 22, 2017
Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference held in Gurugram
‘OOH should give brands innovative, iconic, interesting experience’
By Bhawana Anand - November 21, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
‘DMRC has made a paradigm shift in its advertising business approach’
By Bhawana Anand - November 21, 2017
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference
‘One industry voice central to self-regulation & business growth’
By Bhawana Anand - November 21, 2017
Noomi Mehta, Chairman of IOAA, Indrajit Sen, CEO of IOAA and Ritesh Vasudeva, Vice-President of IOAA North Chapter deliberated upon the goals and objectives of IOAA North India Chapter at a panel discussion held at the Delhi NCR Talks OOH Conference
Lucknow outdoor business faced with policy perils
By Bhawana Anand - November 16, 2017
The media owners have prevailed upon the municipal body to initiate action only against unauthorised media displays in the city but there is still uncertainty on whether the business interests of those with authorised media will be safeguarded
Dehradun civic body latest to launch drive against unauthorised media
By Bhawana Anand - November 13, 2017
The authority has removed some 6,000 hoardings, posters and banners from areas such as the Clock Tower, Garhi Cantt, Rajpur Road, and Haridwar Bypass, while due attention is paid to protect authorised media
Cash-strapped Ludhiana civic body urging state govt to permit new tender float
By Bhawana Anand - November 07, 2017
The state government’s decision to put on hold all new advertising tender floats on hold has seriously impacted the civic body’s revenue earnings. Efforts are on to get permission for a tender for 80 unipoles
Pratheeksha Bus Shelters Kerala submits plan to the State Government
By Bhawana Anand - November 06, 2017
The state government will be assimilating the proposal submitted the nodal agency marking locations for 500 shelters; the final nod will be given after legal and financial department approvals
Jalandhar OOH bereft of new contracts, industry expectantly awaits new ad policy
By Bhawana Anand - November 01, 2017
One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in
Bhubaneshwar civic body seeking clarity on GST applicability on OOH advertising
By Bhawana Anand - October 31, 2017
The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects
IOAA North India Chapter gains traction, core committee formed
By Bhawana Anand - October 30, 2017
Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of Hindustan Publicity as Vice Presidents