Federal Bank installs large DOOH format at corporate office

By Bhawana Anand - December 26, 2017

The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The screen has been installed by Lex-ffect, a digital signage company

After some wit, Zomato comes up with a thoughtful campaign

By Bhawana Anand - December 22, 2017

Gender equality, Stop Child Labor and Unity are few thoughts presented by the brand in their second campaign, interestingly by connecting with food

‘Amazon Prime Video crafts smashing presence for ‘The Grand Tour’

By Bhawana Anand - December 21, 2017

Executed across Delhi, Mumbai and Bengaluru, the campaign garners the attention of commuters and visitors via thrilling creative and innovations; executed by Rapport WW; the campaign has been designed to render the adrenaline rush of the motoring show

Gurugram’s Ambience Mall plans for more DOOH & interactive media

By Bhawana Anand - December 18, 2017

The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space

Nilgiris plans OOH campaign to promote Xmas offerings

By Bhawana Anand - December 15, 2017

The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours

Century Group of Companies bags media rights in East Central Railway Zone

By Bhawana Anand - December 15, 2017

The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP

MRF Perfinza becomes centre of attraction at Mumbai Airport

By Bhawana Anand - December 15, 2017

The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH

Lucknow OOH industry facing brunt of civic body action, business in a tizzy

By Bhawana Anand - December 13, 2017

Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched

Bareilly OOH set for a makeover under new Mayor’s directive

By Bhawana Anand - December 12, 2017

The Mayor has initiated stern against unauthorised and improperly placed outdoor media. The overriding objective of the move is to unclutter the city landscape, which will also benefit media owners who have invested in authorised media

Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

By Bhawana Anand - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

Large format printers in Bengaluru in line of fire as NGT steps up drive against flex

By Bhawana Anand - December 09, 2017

The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes

Drop in Delhi Metro ridership no worries for OOH players

By Bhawana Anand - December 05, 2017

DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners state that brand advertisers will not be detracted by the ridership fall as their TGs continue to travel by the Metro trains

Madras High Court orders to remove large political displays on Coimbatore roads

By Bhawana Anand - December 02, 2017

The decision has been taken against mammoth temporary political structures put up on the roads that pose a hazard to moving traffic and pedestrians; no challenges posed to legal OOH media

Zomato’s creative-witty OOH campaign simply nails it

By Bhawana Anand - December 01, 2017

The inventive, multi-city Zomato OOH campaign, planned and executed by MOMS, with its evocative creatives has set the social media abuzz, taking the brand visibility to a new high

Palram launches Palboard that’s cut out for innovations

By Bhawana Anand - November 29, 2017

Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It is also a good printing substrate suitable for digital or traditional printing