Nilgiris plans OOH campaign to promote Xmas offerings

Nilgiris, a dairy & bakery products brand which is part of Future Consumer Limited, based in southern India plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’. Through this campaign, the brand for the first time will transform its logo into Christmas colours to participate with the customers in their festive celebrations.

Speaking about the campaign, Rahul Kansal, Head – Business Strategy and Marketing, Future Consumer Limited says, “We are proud of our legacy and the strong bond that we share with our customers. Over the years, Nilgiris has been part of the Christmas celebrations through its popular and freshly baked cakes and sweets. Adding more sparkle to this season of joy, our brand logo will slowly be seen changing into Christmas colours as we near the festive day. Our campaign is simple and comes straight from our heart with the objective of strengthening the emotional bond with our customers.”