Campaigns
The Last Jedi takes over digital boards in NYC
The movie released recently takes OOH on board in Toronto with cast portraits and showcases curated live tweets
The latest Star Wars move – The Last Jedi – has opened in cinemas all over, and Disney is working with Twitter on a live campaign today that’s running on digital OOH boards in New York and Toronto.
There’s a giant board in the Yonge-Dundas Square area in Toronto and boards in Times Square and Bryant Park that are rotating between visuals of key cast members and live tweets from fans. The content curation and playlists are being managed by a Toronto start-up, Dive Networks.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels