Campaigns

Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media

Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi

Published

January 11, 2018

M4G Bureau

To promote priority prize draws for the European Premiers of ‘Star Wars: The Last Jedi’, O2 Advertising ran an augmented reality (AR) powered activity at Westfield Stratford City, home to one of London’s busiest cinema complexes. A news post on Ocean Media website explains that using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi.

Once the image was on screen, the consumer’s moment of fame was captured and shared over social media, so that they could access and share their image with friends and family.

The campaign was exclusive to Ocean Outdoor and was part of a wider campaign focusing on social media channels such as Facebook Live, Instagram, Snapchat and Twitter. The campaign was planned by AdCity.