After some wit, Zomato comes up with a thoughtful campaign

After rolling out a witty campaign, Zomato delivers a CSR oriented OOH campaign named #foodforthought in multiple cities. The campaign, again handled by MOMS Outdoor Media Solutions agency, raises various issues like gender equality, stop child labour, among others, by connecting with food along with the quirkiness carried forward from their last campaign, like ‘Chotu Kitaab Khol’, ‘Cooking is a Choice’, etc. The campaign is already visible in Delhi & Mumbai has been deployed on the arterial roads and connecting routes to garner maximum attention.

The creative designed in the brand’s colours red and white clearly generate a strong brand recall in the mind of consumers. While the visibility has been built with the help of large size formats such as FOBs & Billboards, the cluster branding at a few locations in Mumbai has been designed to create dominance in the market.