Agra MC specifies locations for hoardings in city

By Bhawana Anand - April 26, 2018

The move will help the civic body to root out unauthorised media sites, but the ease of doing business at the specified locations would depend on the terms laid down in the tenders

There is a big market for second-hand flexes: Swabhimaan

By Bhawana Anand - April 25, 2018

The NGO is associated with various high-buzz events like IPL, Pinkathon and TCS 10K Marathon to collect and recycle their flex banners and make 1,000 bags per month

Mind.Fit says it’s all in the mind

By Bhawana Anand - April 25, 2018

The catchy, creative campaign, planned and executed by MOMS Outdoor Media Solutions, is writ large at corporate parks and key traffic junctions in Bengaluru

Noida Authority makes sweeping changes in ad rates

By Bhawana Anand - April 25, 2018

The authority has finalised charges of Rs 262.36 per sq. ft per month for advertising in areas under category A, Rs 240.49 per sq. ft per month in category B and Rs 218.63 per sq. ft per month in category C

Pioneer Publicity wins rights on 258 bqs in Mumbai

By Bhawana Anand - April 23, 2018

The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.

Hasiru Dala Innovations partners RCB, others in flex recycling

By Bhawana Anand - April 20, 2018

Hasiru Dala Innovations—a non-profit engaged with marginalised waste workers in Bengaluru, handles the complete waste management at the Chinnaswamy Cricket Stadium, and transports the used flex to another NGO Swabhinann

Clovia raises a bold question to Delhi girls

By Bhawana Anand - April 20, 2018

With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR

Railway media packages run out of steam

By Bhawana Anand - April 18, 2018

Advertising rights will likely be handled by the various commercial divisions all over again

Fortune assumes an imposing brand presence in Kanpur

By Bhawana Anand - April 17, 2018

The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity

Edelweiss cheers Indian icons at CWG 2018

By Bhawana Anand - April 16, 2018

The #BeUnlimited OOH campaign, planned and executed by MOMS Outdoor Media Solutions, features ace sports personalities Saina Nehwal, Dipa Karmakar, Mandeep Jangra, Heena Sidhu, Rani Rampal, and Manpreet Singh

AK Garg likely to take charge of DMRC Operations

By Bhawana Anand - April 13, 2018

Garg has been with DMRC since 2006 when he joined as Chief General Manager. In 2013 he was promoted as Executive Director (Electrical)

Lucknow media owners want business back on track

By Bhawana Anand - April 12, 2018

Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city

MHOA confers with BMC on outdoor policy in the making

By Bhawana Anand - April 11, 2018

The first draft is expected to be released in three weeks for obtaining the suggestions of media owners in the city and to gauge their concerns

Publicis Media confirms Ecosys OOH acquisition

By Bhawana Anand - April 11, 2018

The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India

National Geographic premieres ‘One Strange Rock’

By Bhawana Anand - April 10, 2018

MOMS Outdoor Media Solutions agency which handled and executed the campaign was briefed to design the communication using innovations that attract the undivided attention of the target audience