Clovia raises a bold question to Delhi girls

Clovia, a lingerie brand asked a bold yet important question to Delhi girls through ambient advertising. In association with CupShup agency, the brand plastered almost 80,000 coffee cups with the question i.e. ‘what’s your cup size’. Elaborating on this campaign, Shruti, Brand Manager of Clovia shared, “When it comes to lingerie, it is utmost essential to know the right cup size which most of the girls aren’t aware of. Therefore, we wanted to raise the awareness amongst the girls’ audience to know their right sizes”.

The brand opted for cup branding with a strategic purpose. “Everyone goes out for a break to their canteens or to the nearest tea stall and generally girls go out in a group, so we took this up to initiate the conversation amongst the groups so that girls notice and start talking about the cup sizes and its importance. In fact, we wanted the male audience to notice this and start the conversation”, explained Shruti.

The brand has recently come up with a new standalone store in Kamla Nagar in Delhi NCR which is in the close proximity of Delhi University colleges and campus. The branding also informed the female audience about the nearest store where they can find the right cup size. The activity ran for 10 days.