Chumbak targets caffeine lovers to promote summer sale

By Bhawana Anand - May 15, 2018

The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers

Noida Authority weighing the options to promote DOOH media

By Bhawana Anand - May 15, 2018

The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms

eg. communications ventures into Metro station branding

By Bhawana Anand - May 14, 2018

The OOH media owning firm plans to install digital media at the stations, along with the traditional formats

India Today’s live reporting through OOH channel

By Bhawana Anand - May 14, 2018

A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

MCG stand on metro media largely influenced by revenue sharing demand

By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

Two new DTC tenders in pipeline

By Bhawana Anand - May 10, 2018

Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole advertising tender will take a month’s time

Need to step up search for alternative materials, say Kerala media owners

By Bhawana Anand - May 10, 2018

Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials

Agra media owners approach Mayor for friendlier norms

By Bhawana Anand - May 09, 2018

Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid

Kumar Gaurav joins Edelweiss Tokio Life Insurance

By Bhawana Anand - May 08, 2018

As Head - Brand & Content, Marketing Department, Kumar will be responsible for building up the company’s communications and marketing strategies

ChargeIn Kiosk creates smart advertising avenue in Ujjain

By Bhawana Anand - May 08, 2018

The utility comes with a 32-inch LED screen for advertising, an interactive screen for payment gateways, a bar code scanner, money acceptor and receipt provider

Agra MC follows Delhi in making ground for unipoles

By Bhawana Anand - May 07, 2018

The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore; plans are afoot to strictly regulate rooftop media

Contextual approach worked for us: Coca-Cola India

By Bhawana Anand - May 04, 2018

The OOH advertising too was set in regional contexts, and that worked for the brand

In-flight Wi-Fi OOH opportunities like to face turbulence initially

By Bhawana Anand - May 03, 2018

Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon

SDMC likely to permit digital screens on mall facade

By Bhawana Anand - May 02, 2018

The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house

New unipoles on road medians in Bhopal catch the eye of advertising brands

By Bhawana Anand - April 30, 2018

Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft