Adidas rewards team spirit this FIFA

By Bhawana Anand - June 20, 2018

Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team

Futek adorns Ambience Mall Vasant Kunj with high-end screens

By Bhawana Anand - June 18, 2018

The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others

SDMC to create branding opportunities with hydroponics on flyover pillars

By Bhawana Anand - June 13, 2018

Hydroponics or vertical mini-gardens created on the flyover pillars by the South Delhi Municipal Corporation will be soon available for branding opportunities. The action plan is in accordance with the efforts of Ministry of Housing and Urban affairs to check air pollution

OBC casts Huda City Centre station in its corporate hues

By Bhawana Anand - June 13, 2018

The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers

Punjab Govt directs ULBs to step up outdoor media tendering process

By Bhawana Anand - June 11, 2018

The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options

MHOA meets BMC to discuss draft ad policy

By Bhawana Anand - June 07, 2018

The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy

‘Malpractice by site owner a blot on industry image’

By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed

Ajanta Advertisers adds Bhubaneshwar Airport in media bouquet

By Bhawana Anand - June 04, 2018

The company will be handling the advertising rights for a period of 10 years

Nandu’s Chicken beckons customers in a ‘hearty’ manner

By Bhawana Anand - May 28, 2018

To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores

Planet Advertising bags rights on cycle shelters cluster

By Bhawana Anand - May 28, 2018

The rights cover 9 cycle shelters and have been awarded to Planet Advertising for a period of 7 years; the firm will be required to maintain the infrastructure, and run the operations

NGC Photo Ark gets digital platform in India

By Bhawana Anand - May 24, 2018

With the help of Zenith OOH, IOAA brings the worldwide campaign to India to drive the attention of the masses towards endangered species

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

Sixth Element announces demerger

By Bhawana Anand - May 22, 2018

With the dissolution of the brand name ‘Sixth Element’, the three alliance partners mutually decide to demerge and move on with their own native businesses

‘MCG move is arbitrary & inconsistent with the set regulatory norms’

By Bhawana Anand - May 21, 2018

Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights

Kerala’s SPIA to put up PVC flex recycling unit in Thiruvanthapuram

By Bhawana Anand - May 17, 2018

The recycling unit will separate the polyester fabric and PVC film and the polyester fabric can be re-used for making polyester yarn and the PVC film will be turned into granules through extrusion. The granules can then be used for making PVC pipes, sandal soles and other plastic products