Bhawana Anand
Khushi Advertising adds Rajkot Airport media rights in its kitty
By Bhawana Anand - August 13, 2018
The company will market the airport media placed inside & outside for 10 years of duration
Star Plus bring alive the ‘Nazar’ character on OOH canvas
By Bhawana Anand - August 13, 2018
The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats
Pune Municipal Corporation invites proposals for media units in 11 villages merged with city
By Bhawana Anand - August 13, 2018
Around 1,000 media units will be installed around the 11 villages
IKEA leaves everyone spellbound in Hyderabad
By Bhawana Anand - August 10, 2018
The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands
Sapphire Media Services fortifies printing setup with HP Latex 3200 installation
By Bhawana Anand - August 10, 2018
Considering the demand for green printing, the company has installed HP Latex 3200 Printer that is UL Greenguard Gold certified
Pune’s Amanora Mall overhauls facade media
By Bhawana Anand - August 08, 2018
The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers
Red Bull makes a strong case for work-life balance
By Bhawana Anand - August 06, 2018
The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
BBMP to confer with industry on draft ad policy
By Bhawana Anand - August 03, 2018
The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7
Initiate consumer data capture with a pilot: LV Krishnan
By Bhawana Anand - August 03, 2018
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology
Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas
By Bhawana Anand - July 31, 2018
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
OOH has a role cut out in smart city development: Prem Shankar Jha
By Bhawana Anand - July 31, 2018
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
Suresh Balakrishna anchors The Quintessential OOH @ OAC 2018
By Bhawana Anand - July 28, 2018
The OAC attendees participated in the quiz through OAC ASIA 2018 multipurpose mobile application
Tim Bleakley shares factor responsible to make an iconic site
By Bhawana Anand - July 28, 2018
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day 2 of OAC 2018
Matthew teaches 6 Business Judo moves to Indian OOH industry
By Bhawana Anand - July 27, 2018
The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018
3-volume book on OOH released at OAC 2018
By Bhawana Anand - July 27, 2018
The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh