3 sips to book OYO Rooms

By Bhawana Anand - August 30, 2018

OYO Rooms has launched an offline marketing initiative with paper cup branding in association with GingerCup

OOH business recovery will take some time coming in Kerala

By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry

OLX now targets media agencies, brands

By Bhawana Anand - August 29, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

Wrap2Earn renders measurability & transparency to vehicle branding

By Bhawana Anand - August 28, 2018

With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits

Kinetic India extends flood relief support to Kerala

By Bhawana Anand - August 28, 2018

The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary

‘Vivo’s pitch brief was comprehensive & in-depth’

By Bhawana Anand - August 27, 2018

Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand

PrettySecrets makes a style statement in the outdoor

By Bhawana Anand - August 27, 2018

The brand hit the streets of Mumbai to create a big impression on its target audience

Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate

By Bhawana Anand - August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives

Bengaluru OOH staring at likely policy paralysis

By Bhawana Anand - August 23, 2018

Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions

DMRC to share with SDMC revenues from station branding

By Bhawana Anand - August 23, 2018

DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction

‘Experience Axis’ amplifies the joy of shoppping

By Bhawana Anand - August 23, 2018

The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards

Khushi Advertising flies high with Tirupati airport media rights

By Bhawana Anand - August 21, 2018

The sole ad rights have been awarded by AAI for a period of 10 years

I-Day celebrations straddle OOH canvas

By Bhawana Anand - August 17, 2018

Media4growth spotted a few OOH campaigns launched to commemorate the 72nd Independence Day

SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding

By Bhawana Anand - August 16, 2018

The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.

Lodha Group champions water harvesting

By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting