Ad Policies & Regulations
SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding
The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.
South Delhi Municipal Corporation has issued a notice to the Delhi Metro Rail Corporation asking for a share of revenues generated through the station branding rights allotted to various brands via media owners. Confirmed by a higher official, the notice sent by the municipal corporation has received a response from the metro authority stating that they haven’t received the money from the bidders. SDMC has asked for 35% revenue sharing on the total revenue. And the advertisements will be removed if the metro authority fails to do so. To discuss this matter in depth, both parties have scheduled for a meeting today, that is, August 16.
The meeting will also discuss some previous pending issues. As shared by the official, DMRC has been sharing 25% of revenue sharing of Airport Line which is 10% less than the finalised revenue. Also, there has been some pending returns from last financial years with regard to Pacific Mall advertisement, project allotted by DMRC.
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