Cure.fit hits the streets for #ForTheLoveOfFit

By Bhawana Anand - September 25, 2018

The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi

Vodafone Idea showcases combined strengths

By Bhawana Anand - September 24, 2018

The brand rolled out a pan-India campaign with the message – Stronger Together. For You

Concerns cited over SDMC market cluster media tender terms

By Bhawana Anand - September 24, 2018

SDMC will look to favourably consider industry concerns

PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru

By Bhawana Anand - September 21, 2018

The campaign will take forward the #RedefineBasics proposition

Ludhiana MC tender draws a blank, timeline extended

By Bhawana Anand - September 20, 2018

Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media

Bhubaneshwar MC bringing down rooftop sites in city

By Bhawana Anand - September 17, 2018

The drive is aimed at rooting out illegal media, as also to enhance the city aesthetics ahead of the 2018 Men's Hockey World Cup Championship that will be organised in Bhubaneswar

MCGM, MHOA to discuss issues related to rooftop sites

By Bhawana Anand - September 12, 2018

MHOA’s stand is that permissions for erecting rooftop sites should be given on case-by-case basis depending on the strength of particular buildings

Patna MC set to root out rooftop sites

By Bhawana Anand - September 11, 2018

The Patna Municipal Corporation took cognizance of the overwhelming number of unauthorised media units that were in business in the city, which were eating into the business of legal media

TDI International bags Ahmedabad & Goa airports in fresh bids

By Bhawana Anand - September 10, 2018

The company plans to install a fresh bouquet of outdoor formats such as Backlit & Digital at both airports

INOX checks into Coimbatore airport for launch promo

By Bhawana Anand - September 10, 2018

In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

Times OOH strengthens airport media portfolio with Mauritius airport media acquisition

By Bhawana Anand - September 07, 2018

Bagged for 10-years, the media format accumulates a healthy mix of about 140 sites which includes 42 digital screens, glass wraps, wall wraps and promotional zones, apart from the static requisite

Ludhiana MC puts on hold implementation of new Punjab ad policy

By Bhawana Anand - September 06, 2018

The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city

Steep fee on mall facade in South Delhi rattles media owners

By Bhawana Anand - September 04, 2018

Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi

SDMC announces revised rates for mall wrap & signages

By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

EDMC signs MOU with SDMC to replicate OOH policy

By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing