Publicis Media confirms Ecosys OOH acquisition

Publicis Media has announced the acquisition of Ecosys OOH, a digital outdoor agency. The announcement was also an affirmation of speculation in OOH industry circles on this development.

The deal will enable Publicis Media to achieve a leadership position in the Indian OOH business which is expected to grow from Rs 37.1 billion in 2018 to Rs 42.5 billion in 2021. The OOH business is likely to see exponential growth given the impetus on infrastructure projects, smart cities and growth in tier 3 & 4 cities in India.

Anupriya Acharya, CEO, Publicis Media India said, “Data and technology is going to be the future of OOH agencies and what is unique about Ecosys is that it was set up with a future facing mindset. And in line with that vision they have made intelligent investments into data and technology - be it in the form of proprietary primary research on traffic count or representing media plans in the form of heat maps integrating touchpoint and modal data from various social media platforms.  Their strong data-driven culture and ROI focused approach made them the apt partner for us. We have had a very significant growth in OOH in the last few years and Ecosys’ differentiated expertise will greatly benefit our clients and further fuel growth for us."

Sujit Banerjee, Director & CEO Ecosys OOH said, “We are pleased to be joining forces with Publicis Media, a world leading network with a roster of very strong, highly reputed and diverse set of clients. Their leadership in digital, data and new tech coupled with massive growth momentum made them our most attractive choice. This union with Publicis Media will fulfil our expansion plans and help us consolidate, innovate and scale up on next level of opportunities. It’s been an incredibly rewarding journey so far and we are sure that the new chapter will unfold new and exciting possibilities”.

Setup in 2015, Ecosys OOH has managed to emerge as the fastest growing independent stand-alone agency challenging many established players in the industry.