Contracts & Investments
Pioneer Publicity wins rights on 258 bqs in Mumbai
The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.
Pioneer Publicity has expanded its media portfolio in the city of Mumbai by acquiring the media rights on 258 bus shelters across the city from transport undertaking BEST. The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.
Pioneer Publicity has won the rights for 4+1 years.
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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Planning & Buying
It’s Spotlight takes over digital screens at CP.67 mall, Mohali