By M4G Bureau - April 25, 2018

The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities

By Bhawana Anand - April 25, 2018

The authority has finalised charges of Rs 262.36 per sq. ft per month for advertising in areas under category A, Rs 240.49 per sq. ft per month in category B and Rs 218.63 per sq. ft per month in category C

By M4G Bureau - April 24, 2018

Reiterating the philosophy of “Khudh Aazmaiye”, the campaign includes a TVC and spans across Print, Digital and OOH

By M4G Bureau - April 24, 2018

The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year

By Bhawana Anand - April 23, 2018

The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.

By M4G Bureau - April 20, 2018

The tender property spread across major locations of Delhi & NCR will be given for 3+2 years of duration

By M4G Bureau - April 19, 2018

While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape

By Bhawana Anand - April 18, 2018

Advertising rights will likely be handled by the various commercial divisions all over again

By Rajiv Raghunath - April 18, 2018

Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?

By M4G Bureau - April 16, 2018

Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues