OOH News
Ludhiana MC working on plan to implement new ad policy
By M4G Bureau - April 19, 2018
While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape
Railway media packages run out of steam
By Bhawana Anand - April 18, 2018
Advertising rights will likely be handled by the various commercial divisions all over again
OOH industry continues to bear burden of inconsistent, arbitrary ad taxes
By Rajiv Raghunath - April 18, 2018
Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?
Dentsu Impact starts Bangalore operations
By M4G Bureau - April 16, 2018
Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues
SDMC invites bids for advertising on cycle shelters
By M4G Bureau - April 16, 2018
The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area
Cuttack MC plans to outsource outdoor media management
By M4G Bureau - April 16, 2018
The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015
Srishti Communications bags Trivandrum airport media rights
By Rajiv Raghunath - April 13, 2018
The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years
AK Garg likely to take charge of DMRC Operations
By Bhawana Anand - April 13, 2018
Garg has been with DMRC since 2006 when he joined as Chief General Manager. In 2013 he was promoted as Executive Director (Electrical)
Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18
By M4G Bureau - April 12, 2018
Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year
Activation planned to promote Thums Up Charged No Sugar
By M4G Bureau - April 12, 2018
To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities
