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OOH News

Rapport Outdoor wins Silver for ‘Best Use of Outdoor’ at Goafest 2018
Rapport Outdoor wins Silver for ‘Best Use of Outdoor’ at Goafest 2018

By M4G Bureau - April 06, 2018

The agency has won the award for the #GoSafeOutside campaign for Hamam brand; there were no Gold or Bronze metals awarded in this category

Samsung signs up as the Principal Sponsor for Mumbai Indians
Samsung signs up as the Principal Sponsor for Mumbai Indians

By M4G Bureau - April 05, 2018

The brand will be seen on the perimeter boards, player dugout, team jerseys and North Stand of the Wankhede Stadium has been designated as Samsung North Stand

Coca Cola’s Bromance on OOH soon
Coca Cola’s Bromance on OOH soon

By M4G Bureau - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Agra media owners sees no reason in civic body’s steep ad tax target
Agra media owners sees no reason in civic body’s steep ad tax target

By Bhawana Anand - April 05, 2018

At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger interest of the city aesthetics and in consonance with the Smart City project

Madison Media is Agency of the Year at Maddys 2018
Madison Media is Agency of the Year at Maddys 2018

By M4G Bureau - April 04, 2018

The agency won a Gold for Best Use of Outdoor for the Raymond 2.0 campaign

Parle Agro announces Rs 100 crore multimedia campaign
Parle Agro announces Rs 100 crore multimedia campaign

By M4G Bureau - April 04, 2018

The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign

Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19
Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19

By Bhawana Anand - April 04, 2018

The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape

SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha

By Bhawana Anand - April 02, 2018

Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues

Times OOH initiates remote, real-time monitoring of BQS media lighting
Times OOH initiates remote, real-time monitoring of BQS media lighting

By Bhawana Anand - March 31, 2018

The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.

Punjab Govt notifies new ad policy
Punjab Govt notifies new ad policy

By M4G Bureau - March 28, 2018

While new advertising opportunities like LED & LCD have been permitted; the biggest issue i.e. illegal media has been tackled with strict policy implementation and compliance with all provisions.

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