Brand Insights

Samsung signs up as the Principal Sponsor for Mumbai Indians

The brand will be seen on the perimeter boards, player dugout, team jerseys and North Stand of the Wankhede Stadium has been designated as Samsung North Stand

Published

April 5, 2018

M4G Bureau

Samsung India, a leading mobile phones and consumer electronics brand, has signed up as the Principal Sponsor of Mumbai Indians, the defending champions of the Indian Premier League (IPL). The 11th edition of the popular Indian Premier League (IPL) is scheduled to begin on April 7 and continue till May 27, 2018.

Following this tie up, fans will be able to see their cricketing heroes such as Rohit Sharma, Hardik Pandya and Kieron Pollard donning team jerseys with Samsung on the front. Samsung will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand.

“Samsung and Mumbai Indians have a lot of similarities as a brand. Both brands are consistent and are very visible. Mumbai Indians is the only team in the league that has won the IPL three times. Samsung is the most loved and trusted brand in India and has been No. 1 across categories for many years. We are excited to be the Principal Sponsor of Mumbai Indians and are sure the coming together of two top brands will bring even more excitement to the IPL and to all cricket lovers around the world,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

“We are proud to have Samsung as the Principal Sponsor of Mumbai Indians. Samsung is India’s most trusted brand today and resonates well with our young fans. We are sure that with this association, the brands will bring in more value to the fans,” said a Mumbai Indians spokesperson.

Samsung will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand.