Brand Insights
Coca Cola’s Bromance on OOH soon
GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks
Coca-Cola has launched a fresh multimedia campaign called ‘Share a Coke’ this summer. The global marketing campaign has already released a TVC on the mainline media wherein the OOH campaign on similar lines is set to be out in a couple of week’s time. GLO, the outdoor wing of Lodestar UM, handles the Coca-Cola account is working on the campaign, as per sources.
The new campaign is designed to create a personal connect with different segments of the Indian culture and the ‘Bromance’ depicted in the campaign exemplifies this.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
OOH has the reach but brands want the numbers
“There is no better media for regional brands than outdoor”
Third edition of Gujarat Talks OOH kicks off in Ahmedabad
Kavisha Group’s MD Parth Patel to join Gujarat Talks OOH panel on budgets and market potential
Raj Hadvani, Director-CEO of Gopal Namkeen, joins Gujarat Talks OOH panel
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
District uses Samay Raina’s signature shirt to announce his live show
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Video Editor
Job Description: Editing videos of editorial interviews, in-house events, video podcasts, promotional videos and others based on team brief Planning...
Content Editor-Writer
Job Description: Editing daily news copies and magazine articles Writing industry research and interview based articles and client focused content...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Jio celebrates its stock market debut with a spectacular drone show at Wankhede Stadium
The large-scale aerial display marked Jio Platforms’ market listing, turning a major corporate milestone into a public spectacle across Mumbai’s...
Fujifilm Instax takes its instant photography experience to Delhi and Kolkata
It was initiated and facilitated by Times One, a Times Group Company.
Call of Duty brings Korean Alleyway to life in London and Los Angeles
The experience was developed by Activision in partnership with Omnicom Media and Amazon Ads.
Jio marks 10 years with ‘Jio maine banaya’ outdoor campaign
Featuring everyday Indians across large-format hoardings and digital billboards, the campaign puts people at the centre of Jio’s decade-long journey.
ALO brings its brand spectacle to Hong Kong with a larger-than-life outdoor execution
As drone shows compete for attention in the skies, ALO is finding another way to make an impression, using large-scale...
Alberta Cancer Foundation turns movie spoilers into a life-saving OOH campaign
The ‘Life-Saving Spoilers’ campaign uses iconic film and television plot twists to encourage people to get mammograms, turning a familiar...
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
-
Campaigns
Jio marks 10 years with ‘Jio maine banaya’ outdoor campaign
-
Talks OOHDeepa Gupta, SVP at MOMS Outdoor, to moderate panel at Gujarat Talks OOH
-
Campaigns
ALO brings its brand spectacle to Hong Kong with a larger-than-life outdoor execution
-
Campaigns
Jio celebrates its stock market debut with a spectacular drone show at Wankhede Stadium