Coca-Cola presents virtual snow globes in immersive AI DOOH experience

Coca-Cola brings its Talk to Santa AI driven festive campaign to outdoor audiences with an exclusive interactive 3D animation as part of its Piccadilly Lights residency in London.

Using Ocean Outdoor’s immersive DeepScreen® technology, the campaign invites audiences to create their own traditional Christmas snow globes based on the holiday memories they share with Santa Claus via AI. The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day. Coca-Cola’s creative agency partner is Accenture.

Working with a selection of 2D assets from the AI campaign, the intricate bespoke 3D winter animation amplifies the concept, opening with Coca-Cola’s iconic Sundblom Santa Claus. Four different virtual snow globes then alternate on the large format screen complete with swirling snowflakes and detailed reflections as the frame ices up.

Audiences are invited to scan a QR code to engage in a personalised dialogue with Santa via AI enabled real-time conversations and image generation, creating their own snow globes from favourite holiday memories to share with family and friends on their chosen channels.

Ocean Outdoor Group creative director David Tait said: “Coca-Cola taps into Christmas nostalgia, using Ocean’s innovative technology to create an immersive 3D winter wonderland. There’s nothing quite like a 15 metre tall Santa to spread the festive spirit.”