Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact of AI on the whole creative...
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day.
Nitesh Thattasery, CEO, Waulite Technologies highlights how AI is transforming DOOH by enabling autonomous campaign management, real-time personalization, and intelligent content creation, making ads smarter, more...
Mike Cooper, CEO, DOmedia argues that AI, like all new industries, needs some form of consolidation to deliver on its potential
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.
An innovative AI Holobox, placed at the entry of the exhibition, will provide personalized greetings for VIPs, VVIPs and other visitors.
“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,†says Amanda Dorenberg,...
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation,...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
