Nitesh Thattasery, CEO, Waulite Technologies highlights how AI is transforming DOOH by enabling autonomous campaign management, real-time personalization, and intelligent content creation, making ads smarter, more...
Mike Cooper, CEO, DOmedia argues that AI, like all new industries, needs some form of consolidation to deliver on its potential
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.
An innovative AI Holobox, placed at the entry of the exhibition, will provide personalized greetings for VIPs, VVIPs and other visitors.
“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,†says Amanda Dorenberg,...
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation,...
A report that captures top 23 strategic focus areas across big tech platforms and emerging technologies
Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.
Targeting a youthful and dynamic audience aged 16 to 39 years, the campaign strategically leveraged high-visibility spaces across Delhi’s metro...
The campaign is running from December 1 to December 31
Chandan Mendiratta, Chief Brand Officer at Zepto, and Adhish Zaveri, Vice President of Marketing at Shaadi.com, share the behind-the-scenes story...
This campaign is executed in partnership with Times OOH
This campaign is executed by Walk The Talk
Lumina Display, which specializes in advanced digital signage solutions, is the latest to join the line-up of exhibitors at DDX...
Ashish Limaye, CEO, Craving Digital highlights how technology is revolutionizing brand storytelling by enabling agility, personalization, and immersive experiences.
This launch will provide businesses and technology enthusiasts with an unparalleled opportunity to explore innovative LED display solutions
The World Out of Home Organization Annual Congress will be held in Mexico City from June 4-6, 2025.
Nitesh Thattasery, CEO, Waulite Technologies highlights how AI is transforming DOOH by enabling autonomous campaign management, real-time personalization, and intelligent...
With extensive experience spanning over 25 years, Imtiyaz is known for a focus on innovative and impactful OOH campaigns
Aman Nanda, Chief Strategy Officer at Times OOH, highlights the transformative role of transit media and digital out-of-home (DOOH) in...
The French shipping company has partnered with DENEVA to enhance onboard services, streamline internal processes, and provide a personalized, engaging...
Drops in the Ocean initiative offers charities access to premium digital advertising to amplify campaigns tackling climate and sustainability challenges.
Apurva Sircar shared this news via his LinkedIn
