OOH News
Vyoma Media appoints Rajiv Bose as Chief Revenue Officer
By M4G Bureau - March 27, 2018
Rajiv will be overseeing the entire revenue functions at Vyoma and will have overall responsibility for new business development and revenue generation across all regions
Jockey likely to hit the streets with new campaign soon
By M4G Bureau - March 23, 2018
The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.
SDMC achieves a new high in ad tax revenue earnings
By M4G Bureau - March 22, 2018
The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal
DMRC invites bids for ad rights inside select Line 2 stations
By M4G Bureau - March 21, 2018
The tender includes different kind of formats such as static, digital, platform screen doors and experiential marketing activities inside designated stations on Line 2
KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring
By Ria Banerjee - March 21, 2018
Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.
Vijaya OOH Media bags Kochi Metro train branding rights
By Bhawana Anand - March 20, 2018
Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed
IGIA T2 traffic growth likely to boost advertising at the terminal
By M4G Bureau - March 20, 2018
With Indigo and Spicejet flights shifting operations to Terminal 2 of IGIA, more brands are likely to be drawn to the advertising opportunities at the terminal, considering an additional 120 odd flights will be operating from there
BMTC ushers in infotainment on buses; new window for advertising
By M4G Bureau - March 20, 2018
While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the passenger traffic, the investment cost and operations of the infotainment systems will be met from advertising revenues
Goafest 2018 announces Abby shortlisted entries
By M4G Bureau - March 19, 2018
In Outdoor category 4 entries and Ambient category 5 entries have been selected; entries have been uploaded on website for the review
Bullseye Media surges ahead with Kochi Metro rights
By Bhawana Anand - March 19, 2018
The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network
